Equity Strategy
12 February 2025
Eyeing RBA Rate Cuts
Consumer Cyclicals: Rate Cut Tailwinds Meet Valuation Headwinds
 

The RBA is now widely expected to deliver its first of several interest rate cuts when it meets next week on the 18th of February. 

The combination of looming interest rate relief – and possibly pre-election fiscal stimulus – should provide a tailwind for the earnings of cyclical businesses that are exposed to the ebbs and flows of Australian consumer spending, including parts of the retail, consumer goods and consumer services sectors. These sectors are the focus of this report. 

Consistent with the improving macro outlook, consensus estimates suggest that retail sector earnings growth will accelerate over 2H25/FY26. However, at the index level, valuations have become demanding following significant PE multiple expansion over the last 12 months.

While the ASX retail sector has outperformed the ASX 300 in four of the last five RBA easing cycles with an average relative return of ~13% in the 12 months following the first rate cut, currently full valuations suggest investors have already largely ‘priced in’ the prospect of interest rate cuts. 

The market’s initial reaction to JB Hi-Fi’s interim result is a good case in point, as the stock fell ~5% on the day of the result despite its solid 1H25 NPAT beat and strong January trading update which showed sales growth accelerating to +7.4% (vs +2.5% in January 2024).

Due to generally demanding valuations, the Focus Portfolio maintains only relatively selective positioning in domestic consumer cyclicals, with our primary exposure being to Collins Foods (explored below).

Figure 1: The RBA is expected to cut interest rates several times this year
Figure 2: Retail sector earnings growth is expected to accelerate in FY26
Figure 3: ASX 200 retail sector valuations are at multi-decade highs
 

Screening the ASX for RBA Rate Cut Beneficiaries

Figure 4 displays a screen of companies on the ASX 300 with domestically focused earnings that are leveraged to changes in the RBA cash rate and discretionary spending patterns. 

While valuations are demanding at the index level – driven by index heavyweights Wesfarmers and JB Hi-Fi – beneath the surface there are select ‘out-of-favour’ domestic cyclicals that offer attractive value and appear well positioned to benefit from a cyclical recovery in consumer spending as the RBA eases monetary policy. 

Broadly speaking, the companies that are the most leveraged to RBA rate cuts are those that: a) have faced significant earnings pressure from the soft consumer environment over FY22-24, and: b) trade at depressed valuations relative to history. 

Focused on quality 

The Focus Portfolio is exposed to this thematic through its position in Collins Foods where the risk/reward remains highly compelling, which is explored in the remainder of this report. 

Given our overarching quality bias, when investing in cyclicals our focus is primarily on businesses with quality attributes (i.e. brand strength, high or improving ROE, robust balance sheets) and attractive bottom-up structural growth stories (i.e. product/market/store expansion strategies, market share gains).

Outside of the Focus Portfolio, other companies that meet this criteria and are screening relatively attractively from a valuation perspective include ARB and Accent Group. 

ARB trades on a discount to its five-year average PE multiple and is poised to deliver sustained double-digit earnings growth over the medium and long-term, supported by the ongoing structural shift to SUVs, expanded distribution globally, and new product launches. 

Meanwhile, Accent Group also trades on a discount to its historic average, at a PE of ~14x, which offers compelling value in the context of consensus EPS growth of ~16% over FY26/7. This will be driven by a recovery in top-line growth (and associated operating leverage) and profitability tailwinds (e.g. Glue store closures, cost-out program, vertical product growth)

On the other hand, Wesfarmers and JB Hi-Fi are unappealing at current levels due to their elevated valuations relative to history (and sector peers), notwithstanding the quality of these businesses.

Figure 4: ASX 300 domestic consumer cyclicals screen
 

Collins Foods – Improving Macro Supports Earnings Recovery

Collins Foods (CKF) is poised to benefit from improvements in consumer spending, which we expect to underpin significant earnings growth over the medium-term. 

There are several key macro factors that keep us positive towards the business, alongside the strength of the KFC brand and longer-term growth opportunities from store rollouts (particularly in Europe). 

1. Rate cuts to support top-line growth 

KFC Australia’s like-for-like (LFL) sales growth has been impacted by consumer spending headwinds over the last ~18 months, as households have cut back on ‘dining out' amidst interest rate and cost-of-living pressures. This has resulted in challenging trading conditions in the QSR (Quick Service Restaurant) market. 

However, we expect interest rate relief to drive greater consumer spending on fast food (including KFC), which will be supportive of CKF’s top-line growth over the medium-term. This view was reaffirmed by Yum! Brands’ (global KFC franchisor) 4QCY24 result last week, which implied that KFC Australia’s LFL sales growth has sustained (if not improved on) the +0.8% growth reported in the first seven weeks of 2H25. 

Read Collins Foods (CKF) | YUM 4QCY24 Result Read-through

The positive read-through from Yum’s result suggests LFL sales growth is trending in the right direction, which presents upside risks to consensus revenue growth of +1.7% in 2H25 (year ending 30 April). We expect LFL sales to return to mid-single digit growth in FY26/7, driven by a 50/50 split of volumes and pricing.

Figure 5: CKF’s top-line growth is trending in the right direction

2. Menu price increases to drive margin recovery

Given the soft consumer backdrop, Yum (as the franchisor of KFC) has been focused on enhancing consumer value, with increased investment into price/promotional activity to maintain brand health and drive customer count/transaction volumes, which has resulted in restaurant margin compression. 

Looking forward, as the consumer environment improves, KFC will be better placed to implement menu price increases, which combined with CKF’s natural operating leverage will be supportive of the expansion of the company’s margins over FY26/7. 

Figure 6: Interest rate cuts will support top-line growth and margin expansion, which together are expected to drive a ~30% EPS CAGR over FY26/7

3. Easing input costs will also support margins

Following a period of significant cost inflation, CKF’s underlying cost profile is unfolding as commodity costs deflate across the value chain. While energy and wage costs are expected to remain sticky, easing chicken feed input costs and increased poultry production should drive deflation in poultry prices (CKF's largest COGS component) which should provide further relief to CKF's margins. 

Figure 7: Chicken feed input costs are deflating

Still in the bargain bucket

CKF’s valuation is fundamentally ‘cheap’, with the company trading on a forward PE multiple of ~16x, which represents a ~17% discount to its five-year average. On a relative basis (vs ASX All Industrials), CKF is also trading at deeply discounted levels (see figure 8).

This is highly attractive in the context of an improving macro outlook (with rate cuts looming) and consensus EPS growth of ~31% (CAGR) between FY26/7 (see figure 4). We expect CKF’s PE multiple to re-rate higher as it demonstrates improving top-line growth and margin expansion (in line with consensus expectations). 

With that being said, the delivery of consensus EPS growth alone can drive significant share price appreciation over the medium-term (even without multiple expansion). 

Figure 8: CKF trades on a discount to its five year average PE multiple
Figure 9: CKF’s valuation is on an even greater discount relative to the ASX All Industrials (despite offering significant, above-market EPS growth over the medium-term)
 
  • Share This Article

Written by

Greg Burke, Equity Strategist

Greg is an Equity Strategist in the Investment Strategy team at Wilsons Advisory. He is the lead portfolio manager of the Wilsons Advisory Australian Equity Focus Portfolio and is responsible for the ongoing management of the Global Equity Opportunities List.

Disclaimer and Disclosures

About Wilsons Advisory: Wilsons Advisory is a financial advisory firm focused on delivering strategic and investment advice for people with ambition – whether they be a private investor, corporate, fund manager or global institution. Its client-first, whole of firm approach allows Wilsons Advisory to partner with clients for the long-term and provide the wide range of financial and advisory services they may require throughout their financial future. Wilsons Advisory is staff-owned and has offices across Australia.

Disclaimer: This communication has been prepared by Wilsons Advisory and Stockbroking Limited (ACN 010 529 665; AFSL 238375) and/or Wilsons Corporate Finance Limited (ACN 057 547 323; AFSL 238383) (collectively “Wilsons Advisory”). It is being supplied to you solely for your information and no action should be taken on the basis of or in reliance on this communication. To the extent that any information prepared by Wilsons Advisory contains a financial product advice, it is general advice only and has been prepared by Wilsons Advisory without reference to your objectives, financial situation or needs. You should consider the appropriateness of the advice in light of your own objectives, financial situation and needs before following or relying on the advice. You should also obtain a copy of, and consider, any relevant disclosure document before making any decision to acquire or dispose of a financial product. Wilsons Advisory's Financial Services Guide is available at wilsonsadvisory.com.au/disclosures.

All investments carry risk. Different investment strategies can carry different levels of risk, depending on the assets that make up that strategy. The value of investments and the level of returns will vary. Future returns may differ from past returns and past performance is not a reliable guide to future performance. On that basis, any advice should not be relied on to make any investment decisions without first consulting with your financial adviser. If you do not currently have an adviser, please contact us and we would be happy to connect you with a Wilsons Advisory representative.

To the extent that any specific documents or products are referred to, please also ensure that you obtain the relevant disclosure documents such as Product Disclosure Statement(s), Prospectus(es) and Investment Program(s) before considering any related investments.

Wilsons Advisory and their associates may have received and may continue to receive fees from any company or companies referred to in this communication (the “Companies”) in relation to corporate advisory, underwriting or other professional investment services. Please see relevant Wilsons Advisory disclosures at www.wilsonsadvisory.com.au/disclosures.

Related articles